Established 30 years ago as a full service production house evolving into a communication services agency for behavior change campaigns, event management and advocacy initiatives.
Our 4 storey building located in Quezon City
houses our studio and editing facilities.
SFX has been the recipient of the ANVIL Award of Excellence in Electronic and Interactive Media – Audio Visual Category.
Our Team
Joyce Cruz
BA Communications
Project Operations Manager
30 years of experience in the field of communication in various capacities and media. She established and is the present managing director of Strategic Focal Expressions Communication Services Inc., a full service communication agency that services public organizations and private corporations, broadcast companies, above and below the line advertising agencies, international media outlets.
Jose Augustin “Sonny” Cuenco
PhD Public Administration and Governance
Head Trainer
Over 25 years of senior leadership experience in the public sector, particularly knowledgeable in public policy development & advocacy, marketing & communication, public relations and media management including multistakeholder engagement and cross sector collaboration among the public, for profit and non-profit sectors. outlets.
Trainers
Eduard Cunanan
Over 20 years of experience In business management Consultancy. Actively conducts training and coaching sessions in the fields of transportation, manufacturing, construction, hospitality, customer care and services sector.
Antonina Cunanan
Extensive teaching
experience in Business
English for the hospitality
and BPO sector. Previously
a private tutor for gifted
children and pre schoolers
centering on reading and
comprehension.
Currently pursuing a
masters degree in
environmental
management and is a
resource speaker for
climate change.
May Saul
Over 28 years of experience in entrepreneurship, marketing, operational and financial management, domestic and foreign client servicing.
Andy Punzalan
Over 16 years of corporate experience specializing in digital marketing, event sponsorships, below the line advertising initiatives. He is a fixture in the gaming industry events and have taken the lead in arranging for sponsorships in ESGS, GameCon, Pinoy Gaming Festival, ComicCon Asia 2018, Viva Con 2019.
Work we've done
Behavior Change Communication / Advocacy Campaign/ Training Initiatives
Behavior Change Communication Campaign to Scale up Rural Sanitation in the Philippines for the Water & Sanitation Program of the World Bank covering 12 municipalities and 4 provinces nationwide through focus group discussions for pre-tests, behavior change training seminars, post training activation events.
Development of Communication Campaign to sustain reforms in Basic Education specifically for K to 12 and Senior High School Implementation in partnership with the Australian Government Department of Foreign Affairs & Trade and Australian Aid for the Department of Education. Brand communication campaign covering 11 provinces with 2000 participants in focus group discussions and activation events among stakeholders.
Qualitative research on stakeholder insights on the Comprehensive Agrarian Reform Program (CARP) on behalf of the Department of Agrarian Reform conducting 148 focus group discussions in 40 provinces among 1500 farmers.
Services
Audio visual production of corporate training and sales video from conceptualization, production and post production
Event Management
Facilities & Equipment include non linear production editing suites, audio and video recording studios
Broadcast camera systems, quad copter integrated HD camera, camera crane, lifts and tracks
Mobile hydraulic collapsible stage set up
Mobile LED audio-video screens.
